Self-funded Insentials takes its first outside investment from Eutopia alongside FG Bros, the Frère-Gallienne family office.
WHO: Insentials, the rapidly growing online platform for vitamins and dietary supplements with 30 stock-keeping units, was founded in 2021 by nutrition scientist Amandine De Paepe. De Paepe, a graduate of the largest university in nutritional sciences in Wageningen, NL, brings extensive experience from the pharmaceutical sector, which she has successfully translated into a digital strategy.
WHY: The strategic investment will fuel international expansion.
IN THEIR OWN WORDS: “The other thing we find very interesting about the brand is that it was founded by a nutritionist—by a scientific,” said Camille Kriebitzsch, co-founder and Partner of Eutopia, adding each formula is created with patented ingredients. “They’re very efficient."
“It’s the first time we’ve seen a brand combine scientific rigor with such a close bond with its community,” said Antoine Fine, co-founder and Managing Partner of Eutopia, in a statement. “Amandine has an extremely clear vision of her market and her consumers.”
DETAILS:
- Insentials received a minority investment from Eutopia alongside FG Bros, the Frère-Gallienne family office. Financial terms of the deal were not disclosed.
- The company is expected to reach revenue of nearly €10 million ($10.7 million) in 2024, with over 80% of sales through digital channels.
- VDP acted as the exclusive advisor to Insentials.
